AI shopping assistant grounded in your store.
Answer buying questions and guide product discovery using information available from your website and merchant knowledge.
AI sales & shopping assistant for ecommerce
Turn more store visitors into confident buyers
Ask Nira learns from your store, answers buying questions, recommends relevant products and helps you understand shopper intent across the buying journey.
Test before launchInstall with script, AI or MCPEnglish, Hindi and Hinglish
Dog Food
Turn product questions into useful buying guidance.
Help shoppers compare products and preferences using evidence from the store instead of generic answers.
Compare plansWhich option is suitable for someone looking for a gentle everyday product?
Ask Nira
Here is a suitable option based on the product information available on the store.
Top recommendation
Daily BalanceGentle everyday formulaView product
Built to keep store evidence, installation status and attribution confidence visible
Grounded answers Store-specific knowledge Test before launch Verified installation Attribution confidence Tenant isolation
Understand intent and hesitation signals.
Use behavioural context to identify patterns such as comparison shopping, high intent, cart hesitation and unresolved concerns.
Guide shoppers proactively when relevant.
Use controlled proactive assistance for configured moments such as product comparison, product hesitation, cart hesitation and policy concerns.
Relevant momentNeed help deciding?Contextual assistance from the same Nira widget
Connect conversations to commercial outcomes.
Review product engagement, cart activity, attributed purchases, knowledge gaps, unavailable demand and support outcomes with confidence labels.
Why this matters
Shoppers reveal buying intent in questions and behaviour, not only in completed orders.
Ask Nira gives ecommerce teams a conversational layer for helping shoppers and a clearer view of the friction that appears before conversion.
Shoppers need answers before they buy
Product, delivery, return and compatibility questions can interrupt the buying journey when the answer is difficult to find.
“Will this work for what I need?”
Search does not understand every buying intent
Customers often describe needs, preferences and constraints in natural language instead of typing an exact product name.
“I need a lightweight option under my budget”
Page views do not explain the full shopper story
Merchants need context around product interest, hesitation, questions and unresolved demand, not only clicks and sessions.
“What were shoppers trying to decide?”
How Ask Nira works
Learn the store. Understand the shopper. Help at the right moment.
The product is designed as one connected journey from store knowledge to shopper assistance and merchant insight.
Nira learns your store
Ask Nira uses permitted public website content and merchant-managed knowledge to answer from the store's own evidence.
Products, policies and business information
Nira understands shopper context
Behavioural signals and conversations can be used to identify patterns such as comparison, high intent and hesitation.
Browsing → comparing → hesitating
Nira helps at relevant moments
The assistant can answer questions, guide product discovery and use controlled proactive prompts when configured conditions are met.
Helpful guidance without opening a second chat surface
Nira Intelligence
See what shoppers were trying to do before they bought, hesitated or left.
Review high-intent sessions, behavioural segments, cart hesitation, proactive interventions, knowledge gaps and unavailable-product demand from one merchant intelligence surface.
Explore Nira IntelligenceHigh-intent and comparison sessions
Identify explainable shopper journey states when the available behavioural evidence supports them.
Cart hesitation and recovery context
Separate cart-risk reporting from direct and assisted purchase attribution instead of pretending every recovery caused a sale.
Knowledge gaps and unavailable demand
See repeated missing-information topics and products shoppers requested but could not find.
Commercial intelligence
Measure the journey without hiding attribution confidence.
Ask Nira keeps browser-reported and verified commerce evidence distinct so merchants can interpret commercial impact with the right level of confidence.
Product interest and cart activity
Track product-card impressions and clicks automatically and detect common add-to-cart interactions from the storefront loader.
Product view → click → cart
Direct and assisted purchases
Separate tracked product-click purchases from assisted purchases where Ask Nira contributed without receiving sole credit.
Browser-reported and verified events stay distinguishable
Resolution, handoff and lead context
Measure recorded resolution and handoff outcomes, and enrich consented Business-plan leads with available behavioural context.
Conversation → outcome → merchant action
Installation
Install Ask Nira without turning setup into a consulting project.
Every plan supports the same core installation choices: a small hosted script, guided Install with AI, or the authenticated Installer MCP for compatible coding assistants.
See installation optionsOne-line hosted script
Add the canonical widget loader once in a global layout, header, footer or tag manager.
Install with AI
Use guided setup instructions designed to help an AI coding assistant make the smallest suitable installation change.
Installer MCP
Connect a compatible authenticated MCP client for scoped installation planning, verification, diagnostics and rollback guidance.
Start with your own store
See how Ask Nira answers buying questions and helps you understand the shopping journey.
Create an account, verify your email and choose Starter, Pro or Business. Your Stripe-managed subscription begins with a 7-day trial.
Questions, answered
The practical details before you install.
What Ask Nira does, how it learns, what happens after signup and how commerce evidence is represented.
What does Ask Nira do?+
Ask Nira adds an AI sales and shopping assistant to your ecommerce website. It answers customer questions, recommends relevant products, supports product discovery and gives merchants tools to understand conversations, shopper behaviour and commercial outcomes.
How does Ask Nira learn about my store?+
You add your website and Ask Nira indexes permitted public content. Your team can also add merchant-managed knowledge for information that is missing or needs to be stated more clearly.
Does Ask Nira make up answers when information is missing?+
Ask Nira is designed to answer from merchant evidence and to say when required information is unavailable instead of presenting unsupported store facts as known.
Can I test it before adding it to my website?+
Yes. The dashboard includes a Test Lab where you can ask realistic product, delivery and policy questions before customers use the public assistant.
How do I install Ask Nira?+
You can install Ask Nira with the hosted one-line script, use guided Install with AI, or connect a compatible authenticated coding assistant through the Installer MCP. Installation verification is available to confirm the widget is connected correctly.
Can customers ask questions in Hindi or Hinglish?+
Yes. Ask Nira supports English, Hindi and Hinglish while keeping product names, prices and business information grounded in the merchant's available evidence.
What can I measure?+
Ask Nira can report product-card engagement, detected add-to-cart activity, checkout and purchase events when supplied, direct and assisted attribution, knowledge gaps, unavailable-product demand, AI resolution signals and human handoff outcomes. Attribution confidence remains visible rather than being hidden.
What happens after I choose a plan?+
You create your account, verify your email, add a payment method in Stripe Checkout and begin the selected plan's 7-day trial. Then add your website, test the assistant and install it when you are ready.