Capture page type, selected journey milestones, widget activity and explicitly emitted cart changes.
Proactive selling
Help when the shopper shows they may need it, not simply because a timer expired.
Ask Nira can combine explainable shopper signals with merchant-selected playbooks to decide when contextual assistance may be useful, while using frequency caps and conversion guards to reduce unnecessary interruptions.
Defaults to silenceUses the existing Nira widgetFrequency caps and conversion guardsDismissal outcomes recorded
01
Observe relevant shopper context
The storefront loader can collect lightweight behavioural signals separately from the commercial attribution ledger.
Distinguish browsing, research, comparison and higher-intent patterns using deterministic scoring logic.
Keep behavioural inference tenant-scoped and separate from verified purchase evidence.
Use merchant-selectable playbooks for supported ecommerce verticals.
02
Choose whether assistance is justified
Proactive decisioning is designed to stay quiet unless configured rules and available session evidence support an intervention.
Support contextual prompts for comparison, product hesitation, cart hesitation, shipping concern and return concern.
Apply frequency caps so the same visitor is not repeatedly interrupted.
Use conversion guards to avoid prompting shoppers who have already completed the relevant outcome.
Record dismissals so merchants can review whether prompts were ignored rather than pretending every intervention was useful.
03
Measure and test the intervention
Use the same commerce funnel and experiment framework to understand what happened after proactive assistance.
Track stable anonymous experiment assignment for configured prompt-copy tests.
Optionally target experiments by behavioural segment or proactive rule.
Compare engagement and funnel results without automatically declaring a winner before a significance policy exists.
Keep cart-recovery reporting distinct from direct and assisted purchase attribution.
See how Ask Nira works with your own store.
Create an account, add your website, test the assistant and choose an installation path when you are ready.