Record product-card impressions and tracked product clicks.
Commerce analytics
Connect shopper conversations to commerce outcomes without hiding confidence.
Ask Nira combines automatic storefront engagement tracking with merchant-supplied checkout, purchase, resolution and handoff events, while keeping browser-reported and verified evidence clearly distinguishable.
Direct and assisted attributionStable event deduplicationConfigurable attribution windowsVerified events labelled separately
01
Track product engagement and cart activity
Use the storefront loader to capture common commerce interactions that can be observed reliably from the browser.
Detect common add-to-cart interactions from the storefront experience.
Preserve attribution context across page navigation.
Use explicit checkout events where automatic instrumentation cannot observe the transition reliably.
02
Separate direct, assisted and verified outcomes
Commercial reporting keeps different evidence classes distinct so merchants can interpret results with the right level of confidence.
Report direct purchases after a tracked product click separately from assisted purchases.
Deduplicate tenant-scoped commerce events using stable event identifiers.
Keep browser-reported purchases separate from verified server or commerce-platform purchase events.
Support configurable reporting ranges and attribution windows for merchant analysis.
03
Measure support and knowledge outcomes too
Revenue is only one part of the value story, so the reporting surface also covers customer-support and knowledge quality signals.
Review likely abandonment patterns and unresolved final questions.
Identify unavailable-product demand and repeated knowledge gaps.
Measure inferred AI resolution and recorded human handoff when the required events are available.
Estimate cost per resolved tracked question when current model cost inputs are configured.
See how Ask Nira works with your own store.
Create an account, add your website, test the assistant and choose an installation path when you are ready.